The A-7 cardĪt five inches across and seven inches tall, this is the most common choice for standard greeting cards. This card's dimensions are popular in high-quality stationery, so it can be the perfect choice for ornate greeting cards with rich paper textures and designs. It's ideal for replies, postcards, and less ornate greeting cards. This compact card design is smaller than most other options. Let's take a deeper look at each of these options so you can select the best fit for your project: The A-2 card While greeting cards can be printed in a lot of different shapes and sizes, they generally default to four standard dimension options:Ĭhoosing from these standard sizes allows you to work with a greater range of printers who can coat, varnish, or emboss the paper to best suit your designs. Flat cards can have images and text printed on the material in parallel alignment with the edges, or they can be offset to create a 'diamond' orientation. They can also be turned ninety degrees so the folded front flips up to reveal the inside. Folded cards may open from side to side, like a standard novel. Flat: Flat greeting cards are double-sided like a playing card.Ĭards can also be designed to be in virtually any orientation.Some designs can vary the fold position so the back half is slightly wider than the front. For example, a 10" x 7" piece of cardstock would be folded into a standard 5" x 7" greeting card. This centerfold creates a concealed middle section like a book. Folded: The card is in half along its longest dimension to make the final product narrow.Greeting cards are commonly available in two different styles (though they each can come in different dimensions). Card size even has a major impact on the per-unit budget for greeting cards, since non-standard sizes can cost significantly more for paper and envelopes, and even standard size unit costs vary based on the dimensions and materials. The dimensions of the final product impact every stage of the design and graphics process, from sizing laying out the font to determining the complexity the graphics can have.
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